woensdag 9 april 2014

How Armin van Buuren added 192,000 fans on social media in 30 days

A very interesting article [ "you can learn a lot about social media success by studying the posting activities of top musicians and DJs.
Immediately it is clear that, rather than rest on his laurels and rely upon organic fan acquisition, Armin van Buuren is very, very active on social media. During our tracking period, his social media activity resulted in the acquisition of 193,000 new fans in total across the four networks that we tracked.
What is interesting to note is that Armin’s team do not shy away from repeating posts when they have a quality piece of content to push. For instance, they posted links to a video of his 1.5 hour DJ set at Ultra Korea festival three times on July 3, July 6, and July 11.
And it must be said that the output of his Facebook page is nothing short of relentless, coming in at an average of 5.6 posts per day! His Twitter channel was also consistently updated during the period, with an average of 3.03 posts per day over the 30 days." ..]
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